- Avi Rose, Executive Director
- Rita Clancy, Director of Adult Services
- Susan Freundlich, Senior Director of Development & Marketing
- Carol Singer, Director of Clinical Services
- Adrienne Torf, Senior Director of Finance & Administration
- Amy Weiss, Director of Refugee & Immigrant Services
Holly Taines White, Director of Grants & Communications
Avi Rose has served as the executive director of Jewish Family & Children's Services of the East Bay since 2005. Avi is a licensed clinical social worker with an extensive background in nonprofit administration, service delivery, and leadership, both within and outside of the Jewish community.
Avi received his B.A. from Brandeis University in 1976 and later earned an MSW from the University of Southern California and an M.A. in Jewish communal service from Hebrew Union College. Subsequent to his graduate education, Avi worked at Jewish Family Service in Los Angeles and later managed the pioneering AIDS program at Jewish Family and Children's Services in San Francisco, for which he received the Louis Kraft Award for Outstanding Young Professional in Jewish Communal Service in 1988. Avi continued to work on HIV/AIDS issues for several decades, including a period serving as executive director of a national HIV treatment information and advocacy organization. He also worked extensively in the area of community-based health care for low-income people.
In 1989, Avi co-edited a groundbreaking anthology, Twice Blessed: On Being Lesbian or Gay and Jewish. He has been highly involved as a writer, speaker, and organizer with efforts to address GLBT and HIV/AIDS issues in religious communities and was a founding board member of the AIDS National Interfaith Network. In 1995, he was honored with KQED-TV's Community Hero Award.
Avi was a longtime board member of the organization currently known as Bend the Arc: A Jewish Partnership for Justice and has served on many other boards of directors and planning and advisory bodies for agencies, foundations, and communities. In 2008, Avi was awarded an honorary doctorate of Jewish communal service by Hebrew Union College, recognizing his more than twenty-five years of leadership in the Jewish community.
Rita is a licensed social worker (LCSW) who served as JFCS/East Bay's Holocaust Survivor Services Program Manager for eight years prior to becoming Director of Adult Services in August 2013. She specializes in counseling with older adults, families, couples, and people who have experienced trauma. Rita has over ten years of experience in medical social work and case management. Before becoming a social worker, Rita worked in clinical laboratory and medical sciences. Rita has a Master’s Degree in Social Welfare (MSW) from UC Berkeley with a specialization in Gerontology and has been with JFCS/East Bay since 2005.
Throughout her career Susan has worked in progressive philanthropy and development to promote social justice, equity, and human rights. She came to JFCS/East Bay in 2014 from the National Writing Project, where she was director of advancement, and the Women’s Foundation of California, where she served as vice president for development and communications. As an organization development consultant for community-based organizations and foundations, Susan has worked extensively in strategic fund development and executive coaching. She also worked for many years in the deaf community as a language therapist and taught American Sign Language at Northeastern University in Boston.
Susan is widely regarded as one of the primary creators of the bridge-building work of making social issues and culture accessible to deaf people through performance sign language interpretation in concert halls and theatres. Her pioneering work won early recognition in the Academy Award-nominated documentary film See What I Say. During her tenure as executive director of Redwood Records--a Women’s, World, Latin and Folk label--Redwood received a Grammy nomination in Latin Jazz.
Carol is a licensed clinical social worker who has worked with children and families for more than twenty-seven years. She received her MSW from UC Berkeley in 1983. Carol has expertise in child, individual, group, and family therapy, and she works extensively with parents on parenting skills and family dynamics. She has significant experience consulting to teachers and staff of preschoolers through high school age students. Carol is a graduate of the Harris Training Program and currently specializes in parent-infant/child therapy and early childhood mental health consultation, particularly with children who have experienced trauma. Prior to joining JFCS/East Bay, Carol was a middle school therapist, as well as the director of a special education day treatment program serving severely emotionally disturbed children.
Adrienne comes to JFCS/East Bay with experience in both for-profit and nonprofit sectors and an MBA from the Haas School of Business at UC Berkeley. Her overarching commitment is to support JFCS/East Bay’s programs and services through effective, forward-looking leadership in finance and operations. Prior to joining JFCS/East Bay in 2014, Adrienne was Managing Director/COO at Rockwood Leadership Institute, Director of Contracts & Budgets at Rubicon Programs, and Project Manager at TechSoup. Her for-profit experience includes ten years in technology services companies, with a focus on online learning product development.
A lifelong composer and pianist, Adrienne has toured and recorded as a solo artist, in a long-running collaboration with the late poet June Jordan, and as pianist for numerous folk and jazz vocalists. Most of her performing has been in the context of progressive social change movements. She earned her BA in political science from Smith College and Stanford University.
Amy is a licensed Marriage Family Therapist with more than thirty years of clinical experience working with children, adults, and families as well as clinical and program supervision. She has a deep expertise in working with trauma and toxic stress as well as early childhood mental health and cross-cultural mental health. Amy has done extensive work internationally, teaching and developing programs, and is a seasoned administrator and manager. She recently directed Parents Place, a model family resource center in San Francisco, and directed the Child Trauma Training Institute at JFCS in San Francisco. Amy served in JFCS/East Bay’s clinical and early childhood programs from 1999 to 2006. She rejoined the agency in 2014 to direct our Refugee & Immigrant Services department.
Holly joined JFCS/East Bay in 2006 as the agency's Marketing & Communications Manager. In November 2009, she took on her current role of writing the agency's grant proposals, maintaining relationships with foundations, and reporting on program progress as well as overseeing all outreach and marketing activities. Holly is a graduate of UC Berkeley, where she majored in English and minored in French. She spent twelve years working for local book publishers before bringing her writing, editing, and project management skills to JFCS/East Bay.