Our New Name

October 11, 2015

To our East Bay community,

I am proud and excited to share some major news.

We have a new name! As has happened several times throughout our long history, we are choosing a name that best reflects our current mission and reach. We began in 1877 as the Daughters of Israel Relief Society. Since the mid-1990s, we’ve been Jewish Family & Children’s Services of the East Bay.

Now we will be known as Jewish Family & Community Services East Bay.

Bringing “community” into our name better encompasses the many services we provide to people of all ages and backgrounds, including seniors and other adults. It also highlights the centrality of community for our agency: our strong roots in and ongoing commitment to the local Jewish community, our growing connections with diverse communities in our wonderfully multicultural East Bay, and our abiding commitment to building community among all of us.

We have a new look! On our website you will see our beautiful new logo, evoking our East Bay urban and natural environments. The hand is a hamsa, known as the Hand of Miriam or the Hand of Fatima, a widely known symbol of protection that is both ancient and contemporary. It affirms that when you come to JFCS East Bay, you are “in good hands.” The logo also speaks to our being a hands-on agency, putting values into action on a daily basis.

We have a new motto! Along with our new name, we are lifting up a phrase that captures the essence of our work: Compassion in Action. Commitment to All. These words underline our determination to serve as an instrument of Tikkun Olam, bringing our resources and services to a diverse spectrum of East Bay residents in need.

In the midst of all this newness, we celebrate continuity! Our founding Jewish values remain constant and we continue to provide the services for which we are well known:

  • Our home care program continues to grow, responding to a pressing community need for high-quality services that enable people to remain safely in their own homes as they age.
  • Our refugee resettlement program is welcoming a large influx of people from Afghanistan and other countries, and we have taken national leadership in resettling LGBT refugees fleeing persecution in Africa and the Middle East.
  • Our expert services to young children, their families, and caregivers continue to expand, with our staff working in twenty-seven early childhood sites in Oakland alone, plus others in Alameda County.
  • We continue to honor our commitment to assist our community’s Holocaust survivors in aging with security and dignity.
  • We continue to deliver Shabbat and holiday meals to frail and homebound community members in both Alameda and Contra Costa counties.
  • And so much more, as we continue our 138-year-old tradition of meeting the evolving needs of our East Bay community!

My deepest thanks to you for your abiding support. I hope you share my excitement about this proud moment and join me in eagerly looking forward to JFCS East Bay’s bright future.

With much gratitude,
Avi Rose
Executive Director