Request for Proposals (RFP)

Feasibility Study and 150th Anniversary Campaign Goal Development JFCS East Bay

About JFCS East Bay

JFCS East Bay partners with clients, staff, and community to pursue justice, promote healing, and advocate for meaningful change. Since 1877, we have provided innovative human services across Alameda and Contra Costa counties, including family strengthening, trauma-informed care, legal representation for immigrants, refugee resettlement, and housing advocacy.

We are committed to equity, inclusion, and cultural responsiveness, reflecting the diversity of the East Bay in our staff, clients, and services. Our values include integrity, accountability, transparency, anti-racism, and opposition to antisemitism and all forms of prejudice.

As we approach our 150th Anniversary, we aim to celebrate our legacy and advance our impact through a strategic fundraising campaign that supports current programs and grows our endowment.

Project Purpose

JFCS East Bay seeks a qualified consultant to:

• Assess the feasibility of a major fundraising campaign in conjunction with the 150th Anniversary.
• Develop a compelling and achievable campaign goal aligned with organizational priorities.
• Provide a campaign planning framework that engages donors, stakeholders, and the broader community.

Scope of Work

Feasibility Study:

• • Assess organizational readiness, staffing, and systems.
  • Interview key stakeholders (board members, donors, staff, community partners).
  • Analyze donor capacity, philanthropic trends, and external market conditions.

Campaign Goal Development:

• • Collaborate with leadership to define fundraising goals.
  • Develop preliminary messaging and case-for-support themes aligned with programs and values.

Campaign Planning Framework:

• • Recommend campaign phases, benchmarks, staffing needs, and internal alignment strategies.
  • Review and enhance current materials as needed.

Deliverables:

• Feasibility Study Report
• Campaign Goal Proposal
• Campaign Planning Framework & Donor Engagement Strategy

Proposal Requirements

• Consultant/firm background and bios of key personnel
• Approach, methodology, and stakeholder engagement plan
• Examples of similar nonprofit campaigns
• Proposed timeline with milestones
• Budget and fee structure
• References (optional)

Timeline

• RFP Release: Dec. 15, 2025
• Proposal Deadline: Jan. 15, 2026
• Consultant Selection: Jan. 2026
• Project Kickoff: Feb. 2026
• Final Deliverables Due: April 1, 2026

Evaluation Criteria

• Relevant experience with fundraising campaigns, preferably anniversary or major campaigns
• Understanding of JFCS East Bay’s mission, values, and community context
• Quality, clarity, and feasibility of proposed approach
• Cost-effectiveness and value
• Demonstrated cultural competence and engagement with diverse stakeholders

Submit proposals to:

Mercy Willard, EdD
Chief Development Officer
Jewish Family and Community Services East Bay
mwillard@jfcs-eastbay.org
Subject Line: Feasibility Study